There is currently just too much newsletter-based marketing going on!
It might have been a nice idea a few years ago but today it feels like I barely get any spam mails anymore, I receive newsletters that I was either bullied into subscribing or I didn’t even know I subscribe to.
Why do you have to remind me two or three times if I didn’t follow your call to action? “Read this!”, “Buy That!”, “Have you read our last ten emails?”
I did and if I haven’t responded, clicked on a link or bought anything, it might mean that I just don’t care?
I am looking at you Zalando dev community newsletter thingy!